There is an ad for a backless dress which keeps being shared on social media, with people reacting in different ways, including some who say they are confused and uncomfortable.It is a video (clip) that has been watched more than 20 million times, showing a guy coming up to his girlfriend and putting his hand on her back which was bare due to the dress being very revealing.A woman commented, "If my partner was grabbing my back fat like that, I would be ashamed, " and this comment was the one most people agreed with as it was liked by 1, 500 users.
This backless dress ad has set social media ablaze—but not for the dress itself
"My mind cannot understand how she is casually with him while he is touching that. If I feel even a bit bloated and my husband brushes my tummy, I have a mini seizure," another user shared.
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One more group doubted if the two men in the video were actually real, or if it was a trick.
While the video was not marked by a community note on X, the majority were sure it was made by artificial intelligence.
A member of the audience asked, "You know it's AI, generated, don't you? "
"it doesn't seem to be authentic, " replied someone else.
"There is something that makes me think the video is by AI, though I am unable to show the evidence, " the third commenter agreed.
Many viewers suspected that the ad was created using artificial intelligence
Even Nike and Coca-Cola have used AI in social media ad campaigns, according to Metricool. The athletic brand used it a series of matches between two versions of Serena Williams from different eras.
In 2024, Coca-Cola chose not to hire actors for three of its holiday commercials, instead creating them with generative AI.
An increasing number of marketing experts are using AI at some point in their creative process
However, when a brand is lesser-known, the use of AI can lead to consumers being scammed.
Some online sellers are using the technology to generate products that do not exist yet and likely won’t look the same when they’re produced.
To ensure a product is real, Kolina Koltai, who received her PhD from the University of Texas’ School of Information, recommends checking if the image on the listing has a “sheen” or an inconsistent look that makes it seem strange, as well as seeing whether the product has photos from different angles.
She also recommends thoroughly reading descriptions to check the product’s dimensions (its size and whether it’s two- or three-dimensional) and whether the seller discloses that they are using AI-generated photos.
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